Top 5 Review Websites
For small business owners, authentic customer comments on review websites are crucial to your success.
Reviews influence buying decisions and are a huge factor in shaping your online reputation. According to market research, more than 90% of your potential customers are looking at online review websites. Most of them (88%) trust what they read on review websites as much as personal recommendations.
With most potential consumers looking at what others have to say on review websites before deciding, you have a huge incentive to encourage customers to write about their experience with your business.
Review websites often rank near the top for search queries for a company or product. If you want to take a proactive approach to managing your web presence, here are 5 review websites you should make sure you pay attention to.
Reviews appear on your Google My Business page. If you don’t have one, click here. If you previously used Google Places for Business dashboard to manage your business information, your account was automatically moved to Google My Business.
Customers who “like” your business’s Facebook page are able to leave their feedback in posts, comments, reviews and ratings. To get reviews and ratings you’ll need to make sure your Page’s category is “Local Business” in your Page Settings. To learn how to set up Facebook reviews, visit the Facebook Help Center.
Yelp is a free review website where consumers rate businesses on a five-star scale. Its best known for restaurant reviews, but any business can set up a free profile. Yelp profile information contains store hours and location information; so your profile will often turn up when people Google your business.
You can also share Yelp reviews across social networks and via email. Access this feature by logging in to your business owner account, then click the Reviews tab or scroll through your Activity Feed to begin sharing the positive things people are saying about you on Yelp.
If you’re in in the travel, hotel, airline, entertainment, or restaurant business, you’ll want to make sure you have your free listing on TripAdvisor. Reaching 350 million unique monthly visitors, TripAdvsior has 320 million reviews, opinions, and photos taken by travelers.
The key to a successful profile on TripAdvisor is getting as close to the top of their popularity index as possible to improve the chances people see your listing. According to TripAdvisor, their popularity ranking algorithm is based on three key components: quality of reviews, quantity and the age of your reviews (with recent reviews carrying more weight).
Angie’s List built its reputation on being a grassroots, trustworthy review website where “real people” leave “real reviews” for everything from dog walkers to carpenters. You’ll find a complete list of service categories here.
Angie’s List has changed it’s subscription based business model and now its reviews and ratings are free for everyone. Everyone can now submit a review at no cost too. Businesses are graded “A to F” by customers.
Businesses do not pay to be on Angie’s List. Accounts can be created for free, but the company does require an authorized user to be listed as a contact.
Your Own Website
Last, but certainly not least, don’t forget your own website. It’s a great place to both post and collect reviews from customers. SEO experts say it’s best to place reviews on your home page, but having a testimonial page on the site helps too. You should also consider adding reviews to your landing pages.
If you have any questions about review websites, or need help setting up or managing them, just let us know.
Related blog post:
Testimonials & Online Reviews Are Gold