Testimonials & Online Reviews Are Golden
Testimonials and online reviews are both great ways to encourage people to choose your company over your competition.
When potential clients or customers visit your website, it’s important they find evidence of other people’s positive experiences with your business- whether they are testimonials or online reviews
Testimonials help humanize your brand by adding real-life confirmation of the benefits of your product or service from the people who would know – your customers. Customer testimonials serve as validation for potential customers and are powerful trust signals.
Testimonials are also a good way to add more rich content to your website. Sometimes, they touch on a benefit of your product or service you didn’t mention.
Something worth considering is how your potential customers get to read your testimonials? Generally, testimonials are hosted on your website. So, in order to find and read them your potential customers need to find your website and your testimonial page.
Online reviews are much more likely to reach your potential customers first, since customers can find them by searching for a product or service using a search engine or searching on the review site itself.
Plus, there are potential customers who want to read what your customers have to say, but don’t necessarily want to read it on your website. Instead, they’re checking out your online reviews on Google, Facebook, Yelp, Yahoo Local and other sites.
Today’s consumers are almost all active on social media, making social proof a huge plus for businesses attempting to attract followers (and eventually customers) in the online environment where they’re most comfortable.
According to stats from a BrightLocal Local Consumer Review Survey, 92% of consumers now read online reviews. To look at it another way, only 8% of consumers do not read online reviews.
Not only are 9+ out of 10 of your potential customers reading reviews, they’re doing so more often. 1 out of 3 read online reviews on a regular basis. Research says 40% of all consumers form an opinion by reading just 1-3 reviews (a big increase from 29% the year before). While they may be reading online reviews, star ratings stand out as the #1 factor consumers use to evaluate a business.
Testimonials have value, but focusing too much on testimonials while not paying enough attention to online reviews can hurt your business online reputation. So, if you don’t have both customer testimonials and online customer reviews, you have some work to do.
If you have a question about testimonials, online reviews or need some help, just let us know.