Inbound Marketing 101 - An Intro

 
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What is Inbound Marketing?

Inbound marketing is using the internet in a number of different ways to distribute interesting content people want to read. The goal is to attract prospective customers while retaining your current clients by building their confidence and trust in your knowledge and abilities.

Inbound marketing strategies include:

  • Blogging

  • Email Marketing

  • Social Media Participation

  • Video

  • Search Engine Optimization

  • Creating & Hosting Webinars

  • Developing Premium Content (White Papers, eBooks)

OK. So, What’s Outbound Marketing?

Outbound marketing is the traditional type of marketing where a business initiates the conversation by sending its message out to a wide audience.

Examples of outbound marketing are:

  • Advertising (TV, radio, print)

  • Telemarketing

  • Email blasts to purchased lists

  • Trade shows

Most marketing professionals agree outbound marketing techniques are becoming less effective every day. Why? We’re all overloaded with outbound messages and we’re tuning them out. Do you screen calls with caller ID? Change radio stations when commercials start? Fast-forward through TV commercials? When you do, you’re tuning out outbound marketing.

Why You Need Inbound Marketing

Market research says more than 4 out of every 5 consumers (82%) search the internet before purchasing a product or service — and that percentage keeps getting bigger.  Inbound marketing isn’t just the latest marketing fad. It works well with traditional referral and networking tactics.

For many businesses, Inbound Marketing is more cost-effective than expensive traditional outbound marketing. On average, leads generated by inbound marketing cost 61% less than outbound marketing leads.

The More Inbound Marketing Tactics You Use, The Better

Inbound marketing tactics are most effective when they are utilized together in a coordinated manner. For example, research says that marketers utilizing both integrated search and social media marketing saw a 59% conversion rate improvement.

If you have a inbound marketing question or need some help with your inbound marketing strategy, just let us know.